Another key form of digital marketing is social media – the big players here are Facebook, Twitter, LinkedIn, YouTube and Instagram.
The aim is to generate a large high quality following and to feed them good quality content that is designed to build relationships over a long period of time. It is about building a brand’s reputation, establishing core credentials, reinforcing key values and beliefs, demonstrating knowledge and showcasing wisdom.
Our social media service offering has many elements:
We perform target market research in order to identify and define the various groups that the social media strategy will need to talk to. This research also looks at competitor brands and other brands speaking to similar target markets.
Creating a post and sending it out to your fans is a relatively easy task. As a result some businesses get into the habit of putting a post out here or there and believing that will do. Often, this isn’t the case and having a clear and easy plan that you know is effective is a much better approach. We’ll sit down with you and have a proper chat about your goals and what you want to get out of social media. Then we put together a strategy that gets your fan base growing and engaging! We don’t just hand you over a plan and leave you to it either. We’ll be there every step of the way, making sure it’s executed brilliantly!
Social media campaigns often have the need for graphic design and we have an in-house team who love to create engaging content for social media. It could be a post to show off your latest product, an inspiring quote that looks really cool, or a Facebook tab to run your latest competition from. Our designers are experts at keeping it on brand when it’s necessary or totally fresh when you want to give them some creative freedom. For bigger campaigns, you might want a dedicated page on your website, or even a whole website. Our web team can develop whatever you want, seamlessly with your existing website or branding, while keeping usability and social engagement in mind.
Contour Online’s community management service is much more than simply managing and responding to social media comments. We help you to develop an ‘on-brand’ personality and a list of suitable responses for a wide range of topics. We keep you up-to-date with any issues that might crop up so that they can be fixed as quickly as possible and we also provide data on just what people are saying on your social media accounts. We always ask to be trained fully on the product, the legalities of the industry and anything else that we feel we might need to know in order to provide accurate information to your consumers.
Reports on digital activity are often done in the exact same template for each client with the different data plugged in. At Contour Online we dedicate time to developing a report that is fully customised to the client’s needs.
We understand that although you might like to outsource your social media activity, sometimes it’s just not possible. We provide a training and consultation service where we will upskill your in-house team on how best to manage the social media accounts of your company.