The internet has changed the way that consumers find products and services. As we all know, the days of searching for companies in the phone book have given way to a faster, better and more comprehensive alternative: Google search. This is the reality that you, as a business owner, now face. Customers are already buying your products and services online and if they are not finding you, they are buying from your competitors. Unfortunately, it is no longer enough to simply have a website. You need a professional online strategy that will allow you to connect with this sea of potential customers, create leads, generate sales and put you well and truly in the black- regardless of the economy!
We are a full service digital marketing agency, with specific emphasis on the following services:
- Online Advertising
- Search Engine Optimisation
- Pay Per Click Marketing
- WebPR & Social Media Marketing
- Web Copywriting
- Reputation Management and Online Monitoring
- Email Marketing
- The Contour Online Sales Funnel
- The Contour Online Conversion Hub
Contour Online offers unique and innovative online marketing services. All of our services are geared towards generating sales for your business. We believe that generating traffic is only the first step in an effective online marketing campaign, and that the ultimate goal should be to see a return on your investment. As a result, all of our online marketing processes have been designed to increase your website visitors, generate qualified leads, and boost sales. We understand that in today’s business environment, a “one size fits all” approach doesn’t work, every business and their customers are unique. We, therefore, ensure that we fully understand our clients’ needs and requirements. This means that we are able to offer solutions to businesses in every sector, whether it is b2b or b2c.
Search refers to sponsored results that appear at the top of the Google listings when you run a search query. This is where you pay a search engine if someone clicks on your advert when they have conducted an enquiry on the search engine. The great thing about PPC is that you only pay if someone clicks and you can set and change your own daily, weekly or monthly budget. And you are guaranteed high quality traffic if you set it up right.
Getting your site to the top of Google is an excellent way to increase your site’s traffic. Doing this naturally takes time, dedication and patience. What if you need to be seen today?
Paid search advertising delivers top page visibility instantly. As soon as you have decided a budget, keywords to advertise on and landing pages to use then you can go live immediately.
As well as delivering instant traffic, search advertising is extremely targeted. Your site will only appear when people search for the keywords you select. You have full control over what you advertise, where and when your adverts appear, and most importantly your budget.
Display advertising plays a crucial role in digital marketing, both for direct response campaigns and brand awareness campaigns. Display, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences.
Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.
You can submit text, image, or video adverts, all of which will appear on websites selected by their contextual relevance and context. There are over 2 million sites in the Google Display Network alone, so when aiming for the biggest net audience, display adverts are your best option. Less targeted than ultra-focused search advertising campaigns, lower click through rates in display advertising are offset by the benefits of increased exposure.
Remarketing is a great way to gain business that might previously have been lost. Remarketing allows advertisers to target previous visitors to their website through other websites or platforms. Passion Digital manages the two main types of remarketing through Google AdWords and Facebook.
Remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage remarketing campaigns on YouTube as well, using video adverts.
Facebook remarketing works by advertising to previous visitors of the website on Facebook only. You can select from adverts in someone’s Facebook newsfeed, which is called a sponsored post, or in the sponsored column, called a sponsored advert.
Advertising on Facebook is critical because there are so many posts made on Facebook each day that unless a company advertises with Facebook, it is unlikely that their posts will be shown to more than a few hundred people.
The benefits of advertising through YouTube are immense:
1) Only pay when people watch. With video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business.
2) Reach your ideal customer. Zero in on the right people based on who they are, where they're located, and what they're interested in–for example, men aged 18-34 in Soweto, or women who enjoy travel.
3) Show up across devices. Your customers are on the go. Whether they're on a smartphone, tablet or computer your video ads can reach them. 25% of all YouTube views happen from a mobile device.
4) See what's working. YouTube's free Analytics tool helps you understand who's watching your ads and how they're interacting with them.
5) Build a following. Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers.
Instagram is owned by Facebook and the targeting methods that you are able to use are quite similar to those on Facebook. Instagram is a fantastic platform to advertise on for lifestyle brands and other higher LSM products.
But how does inbound marketing differ from normal online marketing? It’s really quite simple: rather than buying email lists and harassing people with unwanted spam marketing, inbound marketing focuses on enticing willing and qualified leads to your company and products. In other words, inbound marketing is about drawing consumers to your business rather than pushing your business on them; attracting them rather than repelling them. Inbound methods include search engine marketing, social media marketing, content based marketing, permission-based marketing (via email) and many more.
Consumers have shut off the traditional world of marketing. They own a PVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons. With the ever increasing competitive world in which we live, making profitable sales have shifted from an “ask and you shall receive” principle to a “give and you shall receive” principle. Due to time constraints (think telvision or radio ads) and space constraints (magazine’s etc.) traditional marketing techinques are becoming more difficult to effectively ad value and make that sale, and this is where content marketing is becoming so much more powerful.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Content Marketing Institute.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoingvaluable information to buyers, they ultimately reward us with their business and loyalty.